What we do
Marketplan addresses client needs such as:
Connecting technology, opportunity, execution
Product marketing and management is a challenge in even the best-run companies. The need to assess new and
emerging technologies, life-cycle implications, channel factors, and overall risk is a continuing effort.
Matching buying behavior to the right sales channel
Understanding customer buying behavior and channel preferences along a product's life cycle is critical to
successful business development and achieving continuing revenue growth. Defining the roles of channels,
pricing, compensation, and managing conflict is an ongoing process that requires continuing analysis and
Beyond the numbers
In many cases financial hurdles tend to overpower acquisition decisions; while "deal" numbers are always
important, the questions of strategic fit, market advantages, and future partner actions need careful evaluation.
Marketplan has assisted clients in candidate selection and candidate validation efforts, with emphasis on
market-driven confirmation of future value.
Judging the impact
The introduction of new and revolutionary technology can dramatically change a marketplace and the dynamics of
buyers, suppliers, service providers, and others. A clear perspective must be developed from industry "thought
leaders" to form conclusions regarding adoption curves and how a new technology will mean an opportunity for
some and a threat for others.
Targeted Sales Growth
Who, where, and how
In some market situations, the demand side of the market is highly concentrated among limited key customers.
Success is the ability to understand these targets and develop appropriate tactics to penetrate and maintain
position in these customers. Our key account development programs can assist sales leaders and provide a
Customer Feedback and Analysis
Defining, managing customer satisfaction
Close to the customer, loyalty, brand management have become recent management watchwords. Continuing and
consistent customer research is a valuable planning tool. Quantitative surveys and focus groups are effective
methods in this case.