Who we are

CORE Strengths

  • Experience - industries served represent emerging, growth, and mature technologies.
  • Staff dedication to quality - professional effort conducted by Principals with a common background of Engineering Degree/MBA.
  • Techniques - we employ numerous information and data gathering methods to best meet client objectives.
  • Professionalism - senior staff has met the Institute of Management Consultants requirements and has received Certified Management Consultant (CMC) status.
  • Longevity - since 1982 Marketplan Consultants has enjoyed substantial repeat business from its client base.

CORE Functional Expertise

  • Top-Line Revenue Growth - maximizing core business opportunities
  • Targeted Sales Growth - who, where, and how
  • Customer Feedback and Analysis - defining, managing customer satisfaction
  • Market-Based Acquisition Screening - beyond the numbers
  • Product Development - connecting technology, opportunity, execution
  • Channel Selection - matching buying behavior to the right sales channel
  • Competitive Analysis and Forecasting - understanding the challenges
  • Technology Assessment - judging the impact

CORE Data Gathering

  • Internet Data-Gathering - Utilizing web technology for target interviewing, web surveys and interactive e-focus groups. The firm supports an Internet survey site.
  • Mass Mail Surveys - Including public and proprietary databases plus statistical analysis.
  • Focus Groups - Roundtable discussions of issues and key market factors with selected influencers.
  • Personal Interviews - an open-ended discussion, face to face, with a key information source and/or a high level executive contact such as competitive management.
  • Telephone Interviews - contact with selected companies or individuals employing effective response techniques.