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Marketplan Consultants is a marketing consulting firm that helps companies develop and capitalize on market opportunities. Our value is individualized, objective, and actionable results that help you focus on the success factors.
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In today's business environment, management is continually faced with strategic decisions necessary to drive top-line revenue growth. Our experience suggests the right, and less risky, strategic decisions are generally based on better information and analysis.
Client objectives design the program! The goals of engagements vary widely but share a common need to assemble hard to find, hard to get information about, some or all of the following... customers, prospects, channels, technologies, and competitors. Thus, assignments are very field-intense, as the ultimate answers as well as future results, reside in the marketplace.
Collectively, we are knowledgeable over a spectrum of technologies, industries and business structures; from "no-tech" to "high-tech". Marketplan Consultants serves the following key industries:
The principal group has over 125 years of business experience and has conducted engagements for companies ranging from startups to the Global 200.
Case Study - New Product Concept Case Study - Joint Venture Opportunity Case Study - Integration & Sourcing Trends
"Consolidation: A View from a Parallel Universe" — Review of the rise and fall of the consolidation effort in the HVAC industry and lessons for other markets.Click here to view the PDF