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Here is a collection of some white papers we've developed to help our clients through various decision-making processes.
Marketplan has worked across a wide range of industries that provide both products and services to their customers. We have analyzed what works and what doesn't and draw on this experience to help formulate growth and go-to-market strategies for our clients.
While many executives tend to look to adjacent technologies or new products for growth, the first place to look is in your
existing marketplace. Why? One of the key factors is the revenue to profit ratio. Generally, every one percent gain in revenue
generates approximately three to four percent growth in profit. Organic growth can be achieved through shifting market share,
taking existing products into new markets or channels, developing service businesses and or exploiting your manufacturing expertise.
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Consultants represent a resource to prospective clients, bringing various talents to bear to solve a client's perceived needs—it may
be a question of manpower, timing, objectivity, but mostly, it's about expertise (functional skill) and/or experience (industry
knowledge). Ultimately, a large dose of trust forms the basis of an initial engagement and a positive result.
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Can anyone ever have enough competitive intelligence? Understanding the strengths, limitations and capabilities of competition is required
in any meaningful business planning effort. Marketplan has developed several key information techniques to access competitive management
and other information sources.
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Results, performance, gains/losses, growth – much of business just lends itself to all manner of metrics and analysis. Those financials guys just have it easy with their formulaic approach to the world. Even more so in comparison to us strategy and planning types and our ethereal "marketing" and its burdensome conceptual reality.
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